Objective: When a parent clicks to watch on sidelineLIVE, we need to show that the stream is on the way — reducing confusion and frantic tapping.
Idea: Inspired by the pre-game rituals of live sports, we set out to tell fun, visual stories that bring the spirit of play into every stream — turning waiting into something alive, fun and entertaining. Our 3D, soft-plastic style adds warmth, energy, and a touch of surprise to every waiting moment.
The umpire sets the tone. They sweep the plate, dust rises, and the call echoes — “Play ball!” That’s the moment your stream goes live.
Baseball / Softball
Long before the first pitch coaches, players, and parents work together to ready the diamond — chalking the lines, raking the dirt. As the umpire clears the plate, dust drifts, and the words ring out: “Play ball!”
That’s when your stream comes alive. And so does the field.
Baseball / Softball
Identify the defining action of each sport and build around it — the ball going over the net in volleyball, or the ball meeting the glove in baseball or softball.
Volleyball
Baseball / Softball
In every sport, there’s one constant — when the lights come on and the stage is set, big things happen.
Evergreen
Nothing says “game time” like the smell of ballpark snacks. As iconic as the game itself — popcorn, ice cream, and hot dogs are all in play. Load up on your favorite treat — your stream’s almost ready.
Evergreen
This concept keeps it simple and just spins the logo until your stream comes on. Brand oriented.
Evergreen
